The way of business communication has changed over the years. What really catches the eyes of our customers is something more interactive, creative, and vibrant in all aspects. But even then, after trying and making the best content strategies, our ads don’t get attention, and our ROI doesn’t reach the desired outcome. The answer is simple. It all comes to that process after that “click”. Let’s take an example of an advertisement your brand has channeled on either Facebook or Instagram, because that’s where people are the most active nowadays. A person finds it interesting and clicks on it, and is redirected to a form or landing page that takes very long to open. This leaves you and the customer in a tight spot, and what your ad intent was initially, it never gets fulfilled, because the user leaves it halfway, thinking it’s a glitch or a scamming website.
This is what brings you closer to understanding CTWA, which is Click to WhatsApp Ads. To help you understand this even better, TrustSignal.ae brings you this blog. Let’s get into knowing CTWA, its benefits, features, and how our WhatsApp Business API service can make it more efficient for you.
What Do We Mean By CTWA?
CTWA is a new feature on WhatsApp in which, when a person clicks on company advertisements on social apps like Facebook and Instagram, is redirected straight to the business’s WhatsApp chat and thereon, can enquire, communicate, purchase, and complete all the customer journeys related to that advertisement, right inside WhatsApp. A channel like WhatsApp, which is used by 2.9 billion people, is a familiar and reliable tool for post-click engagement. It is best for businesses and customers to have a 1:1 conversation, where people don’t have to wait for forms, landing pages, and web pages to load, and can directly confirm and complete their queries right inside one chat.
The entire CTWA process becomes way easier when you are collaborating with the WhatsApp Business API service. We are 24/7 available to guide you throughout all the processes, understanding every user behaviour, and checking your campaign performance so that you rectify things right after the first campaign shoot.
What Benefits Does CTWA Serve?
- The communication led with CTWA always starts with the user’s consent and is highly valuable. This interaction can only start when a customer clicks on an advertisement, which makes it an action triggered by the user themselves. The reasons that make it highly valuable are that right inside one chat, an entire customer journey, like product payment and selection, booking, or registration, can be easily completed without any difficulty.
- In the CTWA process, the user is routed straight to the business’s WhatsApp chat when clicked on a social media advertisement. This is helpful because there won’t be any wait times and the customer won’t feel like, “What to do next?”
- Another best part about this is that it features a well-known app like WhatsApp that we users interact with every day, making tasks like customer support familiar and natural to the user, because they treat it as an everyday chatting app rather than a marketing tool.
- WhatsApp supports interactive flows, so that every conversation is led in a step-by-step manner, followed by reply buttons (know more, yes, no, interested, not interested, etc) and CTAs (Call to Action), through which the users and businesses can easily complete the intent of the conversation right in one place.
- It is easier for brands to converse and follow up with their customers since there is an open chat window of up to 72 hours. Brands can complete the entire conversation in one place without having to restart it, you don’t have to spend heavily on acquisition costs, and you improve user conversion rates.
How Can You Better Your CTWA Strategy With TrustSignal.ae?
- We keep track of every event that occurs with your campaign: The CTWA strategy used through us will guarantee you a track of everything your campaign brings. Our system has been trained enough to easily give you the outcome of each click and drop-offs, if any.
- We provide automation at every step: We enable your brand to send automated messages to your customers, triggered by user behaviour, so that every conversation is timely and active.
- We are 24/7 available to support you: Be it any query, the onboarding process, messaging analytics, or doubts related to the services we provide, we are always there to help you sort the issue out.
- We are a multichannel communication service provider: We provide excellent communication services through multichannel support of other communication channels like SMS, Email, and WhatsApp. This makes communication accurate and timely.
- We are a verified partner of Meta, which proves our excellence in how we can make communication better. Our WhatsApp Business API services, along with our communication services, make us a trusted choice of over 1000 D2C brands and 500+ global enterprises.
Also Read: How WhatsApp Flows Bring Better Customer Experiences
Conclusion
As we conclude, it’s amazing how CTWA combines communication and creativity in a simple way of transforming how we do commerce. Businesses don’t have to wait long for customer replies and don’t have lengthy customer support processes. This innovation isn’t only about quirky ad campaigns, but about speed and how smoothly you can achieve great revenue. With TrustSignal’s WhatsApp Business API services and CTWA suite, you will have meaningful conversations and great customer conversions. Our system is trained to suit industry-specific needs, and is always on support.